AB Test Email through Journey Builder Subodh

 AB Test Email through Journey Builder using random split

https://mc.s10.exacttarget.com/cloud/#app/Journey%20Builder/%23dashboard/view/all-journeys/filter/search=New%20Journey%20-%20April%209%202026%20at%207.43%20AM




Everything looks good, but can we use A/B Testing In Journey Builder?

No,  A/B testing is more of an Email Studio functionality so the idea is not really applicable using Journey Builder. 
However, a workaround for this is available, using Random Split. This activity divides SFMC contacts into random groups in a configurable number of paths (up to 10) in Journey Builder. The marketer can specify a distribution percentage of contacts for each path. Journey Builder will ensure that the sum of path percentages always equals 100.

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