Email Template personalization using Text and HTML basic content subodh

 Email Template personalization using Text and HTML basic content 

Create DE

Create one welcome email template using Email Studio > Email > Content > create

used text basic content

added %% Field Name %% in Text basic block 

used HTML basic content

added %% Field Name %% in HTML basic block 

and test using DE from Preview and test > Subscriber Preview and Attributes

Also used dynamic content

test result

• Static content does not change for any reason, for example, the company logo at the top of an email or social links at the bottom.
  
  
• Individualized content changes based on data found in the data extension or list at the time of a send or push, for example, a person’s name within text or specific content related to their interests.

You can individualize content with:

• Personalization strings: Insert subscriber attributes, such as subscriber name, into the subject line, preheader, or content of your email.
  
  
• Dynamic content: Display content according to rules that you define based on the subscriber's attributes or data extension field values.
  
  
• AMPscript: Use this scripting language to embed subscriber-specific content within HTML emails, text emails, landing pages, SMS messages, and push notifications from MobilePush.

In Content Builder: for Dynamic content

1. Click +Create.
   
2. Hover over Content Blocks.
   
3. Select Dynamic Content.
   
4. Click Browse.
   
5. Select the image you uploaded.
   
6. Click Select.
   
7. Click the + next to Create Rule 1.
   
8. Select Data Extension or Audience.
   
9. Click OK.
   
10. Click Data Extensions.
    
11. Select MasterSubscriber.
    
12. Click OK.
    
13. Next to Content, click Select.
    
14. Select the image.
    
15. Click Select.
    
16. Drag Interest into workspace.
    
17. Select is equal to.
    
18. Input casual.
    
19. Click Save.
    
20. Repeat the steps to create Rule 2 for subscribers interested in custom booties.
    
21. Click Save and Exit.
    
22. Provide a name.
    
23. Click Save.